Central African Building Society popularly known as CABS is re-branding again. According to Kevin Perry,the CABS CEO in a newsletter to CABS customers, the new logo meant to refresh the way we(CABS) look and relate to our customers. Below is an image showing previous CABS logos as well as the new logo.
The new logo and look will be deployed in a phased approach starting with their marketing communication, followed by other activities including staff uniforms and refurbishment of branches. The Chisipite branch will be the first to receive a makeover. Can this logo be compared to the previous logos that we have showcased?
Do you love the new logo, is it a hit or miss?