Zimbabwe’s largest Mobile Network Operator(MNO) by subscribers, Econet Zimbabwe has just undergone a rebranding process and with it comes a new logo. Econet’s ‘new look’, is meant to offer “more than a service but a lifestyle enhancement”.
The mobile network retained it’s red and blue corporate colours, albeit a shade darker, however the globe in the old logo above, makes way for a clean font. It would be interesting to know the process behind the logo and how Econet settled for this particular one (not particularly sold on this logo to be honest).
Econet has retained its “Inspired to change your world” tagline.
So, Creative’s what do you make of Econet’s new logo? leave your thoughts in the comments below.